Superclone Rolex Milgauss White Dial 116400 Colette x MAD Paris

The legendary “Who cares. I’m already late.” Milgauss — the custom made by MAD Paris for the Paris concept store Colette — rebuilt as a super clone. White dial with the blue handwritten slogan, scattered blue Arabic numerals instead of regular markers, smooth polished bezel and the engraved solid caseback reading Colette x MAD — Limited Edition.

Watch Specifications

What is the Rolex Milgauss “Who Cares I’m Already Late”?

It is a one-off custom: in 2016 the Paris concept store Colette teamed up with the customization workshop MAD Paris and released a modified Rolex Milgauss 116400 — white dial, blue handwritten line “Who cares. I’m already late.”, scattered blue Arabic numerals and a brushed finish. The original run was five pieces and they surface at auctions one by one. This super clone reproduces the custom dial, the case finishing and the engraved caseback.

How close is this super clone to the original custom?

The case is 40mm 904L stainless steel with the correct Milgauss geometry, the dial prints the slogan and the scattered numerals in the same blue, and the seconds hand keeps the signature lightning-bolt shape. The movement is an Asian automatic tuned for a smooth sweep. Water resistance is splash-only: rain and hand washing are fine, no swimming or showering.

How much does the Milgauss “Who Cares” replica cost?

It is $999 with free EMS shipping in 7–14 days and a 12-month movement warranty. QC photos and video of your exact piece are sent before dispatch.

The story behind the dial: read the full history of the Who Cares I’m Already Late Rolex — from the 2016 Colette x MAD Paris original to today’s builds.